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Critically evaluate every proposal
or transaction before committing ourselves: need to
optimise our scarce resources. We place the highest
value on our reputation.
Focus on niche businesses where we can add value through
the application of intellectual capital.
Encourage partnerships and alliances to maximise existing
resources.
Seek improved access to information and emphasise the
development and sharing of our knowledge.
Constantly measure our achievements against our objectives
within an agreed framework to ensure strict accountability
and performance excellence.
Have focus, drive, energy, and enjoy what we do.
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